Social

Facebook’s next money-maker could be this tool for connecting marketers to social media creators so they can team up on sponsored-content Facebook ad campaigns. The Branded Content Matching search engine lets advertisers select the biographical characteristics of creators’ fans they want to reach, see stats about these audiences, and contact them to hammer out deals.
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Appearing before the Senate Judiciary committee today as part of the ongoing investigation of Cambridge Analytica and various forms of meddling in the 2016 elections, former employee and whistleblower Christopher Wylie said that the company and its then-VP Steve Bannon were pursuing voter suppression tactics aimed at black Americans. Although Wylie insisted that he himself
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Remember Klout? The influencer market service that purportedly let social media influencers get free stuff is finally closing its doors this month. Perhaps, like me, you’re surprised that Klout is still running in 2018, but time is nearly up. The closure will happen May 25 — you have until then to see what topics you’re apparently an
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Facebook was a mess. The independence it dangled to close acquisition deals with Instagram and WhatsApp turned the company into a tangle of overlapping products. Every app had its own messaging and Stories options. Economies of scale were squandered. Top innovators led mature products already bursting at the seams with features while new opportunities went
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Hidden inside the code of Facebook’s Android app is an unreleased feature called Facebook Avatars that lets people build personalized, illustrated versions of themselves for use as stickers in Messenger and comments. It will let users customize their avatar to depict their skin color, hair style and facial features. Facebook Avatars is essentially Facebook’s version
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